FAQ

The Sales DREAM Lab is a next-generation sales training and coaching platform designed for how today’s sellers actually work. It combines AI-powered role plays, instant proposal feedback, real-time coaching, and performance tracking to help teams master sales faster—anytime, anywhere.

It’s built for B2B sales teams—especially in logistics, technology, and manufacturing—who are ready to uplevel performance, shorten ramp time, and turn every seller into a top performer.

Unlike static, one-size-fits-all programs, The Sales DREAM Lab offers dynamic, personalized training experiences that fit into your team’s workflow. Practice scenarios are contextual, feedback is instant, and progress is measurable.

DREAM represents the five core pillars of high-impact selling:
Diagnostics • Role Plays • Engagement Coaching • AI Insights • Mastery Tracking.

The Lab is self-paced. Sellers can learn and practice at their own pace with AI tools, while managers and trainers can provide live coaching and feedback when needed.

Role plays simulate real-world sales conversations with buyers, objections, and specific personas. Scenarios can be customized by industry, deal stage, and buyer profile.

Upload a proposal or email, and our AI coach gives tailored, actionable suggestions to improve clarity, tone, persuasion, and alignment with buyer priorities.

Yes. The platform is designed to fit into your existing tech stack, with integrations available for popular tools like Salesforce, HubSpot, LinkedIn, and more.

You’ll get access to dashboards showing usage, engagement, skill development, and coaching readiness—so you can track ROI and progress at every level.

Absolutely. You can tailor role plays, key messaging, objection handling, and success criteria to match your sales motion, ICP, and deal stages.

Yes. We offer onboarding and ongoing support to help your team get the most out of the platform. Dedicated success managers are available for larger teams.

Our system tracks behavior change, skill improvement, and sales outcomes—so you can see progress, identify gaps, and coach smarter.

$1200 annually per individual. However for large organizations with unique needs, pricing is negotiated. Contact us for a custom quote or to schedule a demo.

Yes. You can sign up for a free trial or request a live demo to see the platform in action.

Annual subscription is $1200 We create custom quotes for multi-team deployments, and enterprise customers.

No installation needed. The Sales DREAM Lab is a cloud-based platform accessible from any device with a browser.

Yes. It’s optimized for mobile so reps can train, practice, and review insights on the go.

Absolutely. We use industry-standard encryption and privacy protocols to keep your data safe and compliant.